How to Effectively Communicate Life Insurance Benefits to Your Employees
September 25, 2024 | Winston
Life insurance can protect an employee and their family long-term. Yet, many Americans still don’t have vital coverage, with 52% citing cost as the reason for delaying getting life insurance. As a result, more companies have started including these benefits in their packages to help fill employee gaps and grant peace of mind. Since September is Life Insurance Awareness Month, we’re diving into how employers can communicate life insurance benefits to employees.
1. Educate Your Workforce
For employees who have never had life insurance, it’s essential to help them understand the different types of coverage and your offerings. This can be done during in-person meetings or benefits communications such as brochures, infographics, handouts, and portals that go in-depth into the coverage your benefits package offers and what type of employee might benefit from each policy.
2. Tailor Your Message
The current workforce is diverse, with employees ranging from 18 to 65 and older. Therefore, different employees will have different needs and concerns. Tailor your messaging to reflect your team’s differing demographics. For example:
- Young, single employees may need to understand how life insurance can cover debts.
- Employees with families should be made aware of how life insurance can protect their loved one’s financial future.
- Older employees may be interested in how life insurance can be part of their estate planning.
By tailoring your messaging, you can help employees better understand the value that life insurance can offer no matter their stage of life.
3. Diversify Communication Channels
You’ve likely heard us say before that your communications should reach employees where they are. Well, just like your employees’ needs are diverse, so are their ways of receiving communications. Ensure your messaging reaches your employees effectively by investing in a broader range of communications. For instance, while some employees prefer print or digital communications such as brochures, emails, and SMS texting, others may prefer a dedicated call center or in-person communications to help them understand offerings.
At Winston, our team can help hone in on your communication strategy and work with your HR and benefits teams to create and execute a benefits communications plan that will reach more workers, more precisely.
Contact us to learn more!
